Selecting Your eCommerce Package
The out and out competition between your large eCommerce sites, Amazon . com, eBay etc, the web hosting providers for example 1and1 and iPage, and today providers majoring around the provision of internet shops for example ekmpowershop leaves the eCommerce newcomer having a bewildering selection of suppliers.
As always option is the enemy of simplicity therefore we attempt to sort the wheat in the chaff.
Sine Qua Non
The sine qua non, the irreducible minimum service, you are able to demand involves:
The Package
Your package must provide many of these to stay in the sport and:
Is simple to use and needs no programming or design skills or experience.
Shouldn’t involve you in installing or buying special software
Produces instant results, or at best the beginnings of the commercial site in a day.
May be used along with other (existing) websites
Can process your instalments safely and
Be considered a complete solution, little else being needed
Site Design
It ought to offer shortcuts to actually can obtain a good-searching site ready to go
100 different templates controlling the look of your website to be able to pick one that suits your product or service and approach
The potential of departments and groups so your customers will find what they need – preferably with a maximum of three clicks
Simple inclusion of products – including alternatives (eg different product colours)
Simple mechanisms for importing, scaling and positioning your personal images and artwork/
On-line Marketing
Then, once online, your website must be visible for your clients, the majority of whom uses search engines like google to locate you and also that needs:
The website to become internet search engine friendly (ie that contains everything the various search engines want to see and absolutely nothing they hate) with
active site promotion free of charge.
An Industrial Deal
without any contract or minimum lease some time and
free extensions and upgrades added constantly
Any package that does not provide many of these without extra charges shouldn’t be also considered.
Nice to Haves
Our ‘nice to haves’ have been ‘need to haves’ but you’ll be able to create systems on their behalf from your fundamental shop site. Mostly they connect with ‘back office’ functions and can include:
Order Processing. Your decision should either do that for you personally or produce reports that may be read straight into another package that enables you to view what’s going on behind the curtain
Accounting. Again you need to either get it included in the package or have the ability to link the reports produced through the package that may be read from your accounting package – eg Sage
Marketing. You will save a lot of work when the package enables you take promotions without requiring to re-enter all of your products before and later on.
Conclusions
A large number of issues have to be considered when selecting an e-Commerce package but it’s clearly a situation where least expensive is definitely the cheapest cost solution within the finish.
Within New2Business.com we recognise 3 different scenarios of recent on-line companies:
Existing companies entering the on-line business atmosphere to increase their existing Clientele
New companies searching to mix a bricks-and-mortar business with on-line buying and selling.
With the help of the professional eCommerce package, Verzdesign helps to create a wonderful user experience for the client websites that focus on conversion and retention. The main focus of this company is to make the eCommerce sites visually appealing and easy to use.
